Paywalls Lose Most Readers, But the Few Who Stay Are Worth 84x More
What the Study Found You’ve hit one before. The article you wanted, three paragraphs in, then a grey box sliding up over the text: please
MIS Quarterly
MIS Quarterly publishes leading scholarship on information systems, covering the development of IT-based services, the management of IT resources, and the use, impact, and economics of IT across managerial, organizational, and societal contexts. Founded in 1977 with a mission to publish the finest information systems research, the journal also addresses professional issues affecting the IS field as a whole.